The term consumers has its origin from the verb to consume, which is closely related to the direct action of exchanging a good or service with a monetary value with the ultimate purpose of covering and satisfying an immediate need by the person involved with the people or companies. that offer those products or services.
Consumers are known as those people who, to satisfy a need, decided to acquire a certain good or service through payments defined in their prices and agree to accept, these people or companies that provide services or offer products are called providers. That is, consumers are those who have a consumption through the purchase of the product or the contracting of a service.
Types of consumers according to the need
Consumer by biological necessity
Those consumers who seek to satisfy their biological needs precisely by acquiring certain products or services, which are usually basic and for immediate consumption, are classified in this way. They are also known as consumers for simple needs, and are the most common and general.
Consumer for social needs
This type of consumer declines due to the need to use and/or consume goods or services that, due to social needs, are of great relevance for their development and for society itself.
Types of consumer according to the use of the product
They are those people or organizations of various kinds, in which certain goods or services are acquired with the ultimate purpose of satisfying the needs of the group in question, said purchases or acquisitions may or may not have a purpose of economic value in the implementation of the own goods or services. They may only be input catalysts.
They are those consumers who decide to acquire a specific good or service, which seeks only to satisfy their own needs, that is, it is of a personal nature and no economic interest is sought in it.
Types of consumers by psychological behavior
This type of consumer has a critical spirit, that is, before purchasing a good or service, within the decision-making process, he evaluates the benefits that it can provide to determine the degree of personal satisfaction that it would reward him.
Contrary to the previous case, this turns out to be an irrational type consumer, in the purchase process it only obeys impulses that derive from a possible psychological disorder, that is, they become vulnerable to the so-called psychological triggers that induce the purchase without having control of the expenses generated to obtain said goods and services.
The purchase of goods and services most of the time is done without any rational foundation, for example, they do not really think about the benefits that the fact of acquiring that good or service would generate, so on many occasions it wakes you up in this type of consumer, a feeling of guilt after the purchase, for not justifying it.
This is the name given to those consumers who, although they may resemble the previous case, have a particular characteristic: they buy for the simple fact of obtaining a certain pleasure. Above all, develop a sense of belonging to that particular good or service that generates a certain psychological status influencing their self-esteem. As in the previous case, a feeling of remorse is generated after the purchase.
Types of consumers according to their loyalty
They have a punctual fixation on the purchase impulse in an irrational way and it is the brand in question of the good or service. Brand loyalty makes it impossible for them to buy a product that is from another brand, so the brand weighs more on their purchase decision and not the price.
It has some similarity with the previous case. The difference is in the fact that they focus more on the components of said good or service, linking it to the brand; and their behavior in the purchase process triggers that if the product is out of stock, they do not choose to develop another purchase of a similar product in terms of brand and characteristics.
This type of consumer resorts to buying occasionally, that is, they can substitute a brand and are specifically based on finding a good or service that can immediately satisfy a need that arose at that moment.
They are those types of consumers who are generally open to new needs and/or products or services. These new needs may arise due to having greater purchasing power or due to changes in their person and/or family nucleus.
Types of consumers by their consumption
Those consumers who, by their nature, seek to have a type of extra remuneration for a certain good or service, that is, they will always seek, in addition to satisfying their need, to be able to have a monetary return for the purchase that has been made, are thus defined.
They are those consumers who make a purchase of a specific good or service, with the sole purpose of covering their basic needs. Of course, they are based on the premise of never making a purchase that they consider unnecessary at the time and for this they stick to a predetermined budget.
They seek the acquisition of a specific good or service that generates a guarantee of quality and at the same time develops in the individual and his environment a sense of luxury and, consequently, a sense of worth in a better social status. In the aspect of the budget, they are open to spending large sums of money for it, whether they have it in cash or resort to the credit system.
Rather than thinking about the immediate benefits that such a product or service can generate, they adhere to the logic that it will generate value for them in society, for this reason, they can also be considered irrational and/or impulsive beings.
Types of drug users
This is defined as those people who, within their drug use habits, do so irregularly within a set time range. That is to say, they can have streaks in which they consume drugs continuously and for a certain time, stop consuming it for a long time and so on, a cyclical behavior is generated.
They are thus known to that consumer who, due to various circumstances, resorts to the consumption of a certain drug for the first time, that is, they do so on their own initiative or due to any type of social or psychological pressure. They may or may not resort to the use of said drug again or only have done it for the first time.
They are those consumers also called “drug-dependents”, who resort to drug use recurrently in a constant time and space, for which a very strong codependency develops, regardless of the physiological, psychological or social effects that these cause. ; they hardly see the possibility of leaving the substance.
It refers to that type of consumer who recurrently consumes a certain type of drug over a period of time and, at the same time, is open to the possibility of acquiring other types of psychotropic substances. It is difficult for this type of addict to stop using drugs, so if they want to stop doing so, they would have to turn to professionals in the field.